Each year, the sales world seemingly is bombarded with the hot new trend, worthy or not. No matter the trend, the basics of sales can’t be dropped. The tried and true methods of sales, such as relating to the client and being politely persistent with them, will also carry through amidst the changing world of sales. In an op-ed piece for the New York Times, Tom Szaky, chief executive of waste management company TerraCycle, said that the ability to make a sale depends on the sales person’s ability to be concise: He wrote, “When pitching do not use complicated diction. Pride yourself instead on being able to explain the concept as quickly, clearly and simply as possible. This is important because the biggest problem in sales is client confusion. Confusion does not lead to a Yes.”