American agricultural cooperative, Ocean Spray, has announced that it will partner with waste management company TerraCycle to advance its sustainable packaging strategy. The two companies will launch a free recycling programme, enabling consumers to recycle Ocean Spray’s flexible plastic Craisins dried cranberries and snack packaging. The collaboration aims to help divert waste from landfills and extend the life of materials, thereby reducing the environmental footprint of food and beverage products. Consumers will be able to send the Craisins flexible plastic packaging to TerraCycle, where it can be cleaned and melted into hard plastic that can be recycled and remoulded to make new products, such as park benches and picnic tables. For each shipment sent to TerraCycle through the recycling programme, participants will earn points that can be donated to a non-profit, school or charity of their choosing.