Not just another day at the beach for plastics packaging February 02, 2017 It turns out that one man’s water-borne trashed bottle is another’s packaging. Or his beach shorts. Surf’s up, and it’s bringing in more waste as these diverse possibilities point to marine-borne trash as a modern-day watery feedstock. Once reclaimed, the discarded plastics can be converted into like-new products and packaging. Opportunistic entrepreneurs are already turning the tide on beached trash. In fact, Tide (ironically) manufacturer Procter & Gamble announced last week that Head & Shoulders, the world’s #1 shampoo brand, would produce the world’s first recyclable shampoo bottle made from up to 25% recycled beach plastic. Also involved in the project are recycling experts SUEZ and TerraCycle. In addition to the technical innovation this represents, the initiative’s backing by a global brand owner for a major established product created quite a splash throughout social channels and media outlets. Watershed event? For an insider view of P&G's groundbreaking development, you can read this insightful article writtenpublished at the website of sister publication PackagingDigest.com. Author Tom Szaky, TerraCycle CEO, sees this development as a watershed moment in the “new plastics economy.”