In partnership with Beautycycle, Nordstrom has launched a beauty take back and recycling program in Canada, accepting all brands of beauty packaging. Each year, more than 120 billion units of plastic packaging are produced by the beauty industry, but less than nine percent gets recycled. That's because many municipal recycling centers do not accept beauty materials and packaging, as they often contain a mix of materials that are not locally recyclable. Nordstrom and Beautycycle hope to change that and aim to take back 100 tons of hard-to-recycle beauty packaging by 2025 to ensure it gets recycled. "We understand our customers care about sustainability, and we want to help them move toward a zero-waste beauty routine so they can look great and do good at the same time," said Gemma Lionello, executive vice president, general merchandise manager, accessories and beauty, at Nordstrom. "We're proud to expand access to a recycling program that will help our Canadian customers easily and conveniently recycle their beauty packaging."