Dive Brief:

• A new reality TV show to be broadcast on the network Pivot will feature recycling company TerraCycle. "Human Resources" will air 10 episodes and premiers on Friday night at 10 PM.
• The program follows Tom Szaky, the owner of the company, as he navigates the inner workings of the Trenton, NJ-based office.
• Szaky said the show has mass appeal. He is working toward a goal of "eliminating the concept of waste."

Dive Insight:

TerraCycle prides itself as a recycler of difficult-to-recycle materials such as cigarette butts. In fact, he tells viewers of the show to send in their garbage and TerraCycle will recycle it free of charge. In January,Progressive Waste acquired a 19.9% interest in TerraCycle. The two companies are partnering on numerous zero-waste initiatives.