Venus Williams has rolled out a new clean, reef-safe SPF under her EleVen by Venus Williams brand.  The pair of mineral formulas are said to melt into any skin tone without leaving behind a chalky finish and are exclusive to Credo. Williams partnered with Credo Beauty and The Sunscreen Company on the formulations, which were designed to complement her activewear brand that features UPF 50 technology. The range includes On-the-Defense Sunscreen SPF 30 and Unrivaled Sun Serum SPF 35; each has 25% zinc oxide and skin care ingredients. The On-The-Defense Sunscreen tube is made from 40% PCR material and is recyclable through Credo’s in-store TerraCycle program, and the Unrivaled Sun Serum bottle is made from glass and is recyclable. The outer boxes are made of 100% recycled paper and printed with soy-based ink and recyclable.