New Consumer Sighting: Trash Tycoon
TerraCycle
kraft foods
Trash Tycoon
Include USA
Social games maker Guerillapps has teamed up with CarbonFund.org, TreeHugger, and Terracycle to launch Trash Tycoon, a game designed to encourage “upcycling”—the process of converting trash into usable products.
Instead of planting crops or building cities as in FarmVille or CityVille, in Trash Tycoon the player cleans up trash, builds worm farms, and tries to convert what starts off as a mess into a vibrant “upcycling” community. According to Guerillapps co-founder Raviv Turner, the game is aimed at educating and motivating consumers “to do the right thing.”
