According to Keep America Beautiful (KAB), 65 percent of all cigarette butts are disposed of improperly, which is why Santa Fe Natural Tobacco Co. has teamed up with TerraCycle to do something about cigarette butt litter. With funding from Santa Fe Natural Tobacco Co. (SFNTC), TerraCycle is launching a national program, The Cigarette Waste Brigade, to collect and recycle cigarette waste. By sponsoring this program, SFNTC is not only taking responsibility for the end-life of its products, but also for the products of its competitors.