MONAT commenced a sustainability initiative called “MONAT Sustainability – Building a Beautiful World.” In partnership with recycling company TerraCycle, the two companies created a program that allows participants to mail in empty MONAT packaging to be recycled using a prepaid shipping label. “Partnering with a world leader in recycling like TerraCycle helps to fulfill our mission of maintaining a healthy planet by caring for our environmental impacts,” said Miguel Pena, director of environment and sustainability for MONAT. “It also helps us address one of the most important areas of concern to our stakeholders and our industry: plastic pollution. This is the first initiative to launch as part of the comprehensive sustainability program we’ve been very thoughtful to develop, which centers around three pillars as the foundation for our future, including a healthy planet, purposeful business and products, and joyful people and communities.” This collaboration will commemorate Earth Month, with the goal of reducing and repurposing plastic waste items, including MONAT product containers. “Since our founding, TerraCycle has made it our mission to ‘Eliminate the Idea of Waste’ and provide solutions for difficult-to-recycle items that are not traditionally recyclable curbside,” said Tom Szaky, founder and CEO of TerraCycle. “By encouraging consumers to rethink what is waste, this program helps build awareness that solutions do exist for items that may seem unrecyclable.” MONAT is also releasing its first 100% post-consumer recycled bottle in the packaging for its Soothing Micellar Shampoo, and is also launching Sustainable Refill Pouches, which will now package many of the brand’s best-selling shampoos. “As MONAT grows, it’s critical that we look at our global impact and ensure we are positioned as a global leader in the health and beauty industry with a robust sustainability program,” said Stuart MacMillan, president of MONAT Global. “Building a healthy planet is an important part of our global impact mission and we have just gotten started by implementing this new partnership with TerraCycle.”