Moms & kids help keep over 50 Million juice pouches out of landfills!
capri-sun school TerraCycle Kraft Capri Sun (Kraft) Include USA
A million dollars can go a long way in cash-strapped schools and nonprofits. And, when all that’s required is to save items from landfills, it almost sounds too good to be true. True it is. Schools and nonprofits across the country have now earned $1 million through the TerraCycle Drink Pouch Brigade program.
The Capri Sun beverage brand was one of the earliest supporters of TerraCycle, a company that collects would-be trash and turns it into useful items. The collection program, called the Drink Pouch Brigade, takes place mostly in schools, where children choose to deposit used pouches in special receptacles rather than throw them away. In participating schools, each used drink pouch collected and sent to TerraCycle earns two cents, with the funds going toward needed educational programs and resources.