'Millions' saved from landfill
TerraCycle Kraft Include UK
TerraCycle is a pioneer of 'upcycling', which is the process of directly reusing materials that would otherwise have a very short lifecycle to make more-durable, longer-lasting products. There are now three free upcycling programmes in Britain, called Brigades, collecting yogurt pots, coffee pcks and discs, and baby food pouches.