MCM: MEET SHANE WOLF, FOUNDER OF SEED PHYTONUTRIENTS
TerraCycle Include USA Seed PhytonutrientsAt the same time, I learned consumers are twice as likely to recycle in the kitchen as opposed to the bathroom. Knowing this, our idea was to put an heirloom seed packet inside the bottle to encourage consumers to interact with the product, break open the bottle to get the seeds and consciously think about what to do with each component; the paper and plastic go in their respective recycling bins and the pump can be sent to TerraCycle free of charge.