McDonald’s Partners With Loop to Pilot Reusable Packaging

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With the restaurant industry currently being reinvented with to-go-first experiences in mind, there’s cause to worry that the shift will add even more single-use cups, straws, and boxes to our already bulging landfills. So it makes for a small silver lining that McDonald’s today announced a partnership with Terracycle’s zero-waste platform Loop to pilot a reusable cup model. The program will first be trialed at select McDonald’s in the UK in 2021. For a small deposit, customers will get a reusable Loop cup for their hot beverages. The deposit can be redeemed by returning the cup to any participating McDonald’s location, according to today’s press release. Loop will retrieve the used cups, wash them, and return them to the cycle. As to whether this reusable cup program will make its way to the States, a McDonald’s spokesperson said, “The feedback collected through these packaging trials will help inform which options are scaled up or adopted in other countries around the world.”