The company is also conducting a consumer contest directed at classrooms with TerraCycle, which since 2009 has turned empty Malt-O-Meal bags into new products. The contest asked classrooms to show how they are helping the earth for a chance to win $2,500 for their school. The entry portion of the contest is now closed, but consumers can vote on the ideas through May 15 on Malt-O-Meal's Facebook page. TerraCycle and Malt-O-Meal also have an ongoing program called the Cereal Bag Brigade. Consumers can send in empty cereal bags. TerraCycle will convert the bags into innovative products, including tote bags and park benches. For each cereal bag shipment sent to TerraCycle, consumers awarded TerraCycle points, which can be redeemed for a payment of $0.02 per bag for their school.