Loop Hits 48 US States

TerraCycle Include USA Loop Kroger
Circular shopping platform Loop, which was launched last year by TerraCycle, is now available in every zip code in the 48 contiguous states. Since its launch in 2019 in the Northeast US and Paris, and, most recently in the UK in July, Loop has seen substantial growth in its brand partners and product assortment; there are now more than 80 brands and 400 products globally and more than 100,000 people signed up for the service. “Consumers across the country have urged us to bring Loop to them so we’ve scaled as quickly as possible to make that happen,” said Tom Szaky, founder and CEO of Loop and TerraCycle. With consumers shopping more and more online this year, the need for our sustainable, waste-free solution has become even more important." In the US, Loop consumers can order more 100 products from more than 30 brands in categories ranging from beauty to grocery to household goods with that assortment expected to double by year’s end, said TerraCycle. While available solely online today, Loop will be available in-store when it is embedded in its retail partners brick and mortar spaces in 2021, said the firm. Next year, consumers will be able to shop for Loop products in select Kroger stores in the United States. Also in 2021,Loop is scheduled to expand to Canada, Australia and Japan.