LilySilk launches recycling programme with TerraCycle

TerraCycle Include USA LILYSILK
image.png Leading silk brand LilySilk has launched a recycling programme in partnership with TerraCycle to strengthen its commitment to zero waste. The LilySilk Recycling Programme allows consumers to recycle non-donatable LilySilk textiles, including bedding, apparel, and sleepwear made from silk and cashmere, for free across the US. David Wang, LilySilk chief executive, said in a statement: “At LilySilk, we believe that zero waste can make a huge difference, so we are leading by example in the hope of encouraging our customers to join us. “Participating in the recycling programme is a natural and meaningful way for people to say goodbye to their LilySilk products when the time comes. As part of our commitment to make the world greener, we are delighted to partner up with TerraCycle to be more proactive regarding environmental sustainability.” It is easy for consumers to recycle LilySilk textiles, they just need to sign up to the initiative on TerraCycle’s website, and then wash and package all textiles in an available box and mail the box in using a prepaid shipping label. Once collected, the LilySilk textiles will be recycled into shredded fibre and used as a filler for cushions, pillows, and linings. TerraCycle founder and chief executive, Tom Szaky, added: “Partnering with environmentally-conscious businesses like LilySilk aligns well with TerraCycle’s mission to ‘Eliminate the Idea of Waste’ and, in turn, care for the planet,” said “Through their recycling program, LilySilk is providing consumers with a sustainable option to part with their LilySilk textiles that can no longer be passed on or donated when they reach the end of their useful life.”