In an effort to reduce the amount of waste in landfills created by plastic packaging in the beauty industry, Nordstrom has announced a new nationwide recycling program called Beautycycle, in partnership with global recycling leader TerraCycle. As of Oct. 1, shoppers can bring in their empty beauty products to be recycled at any of Nordstrom's full-line stores or Nordstrom local service hubs in the US. At the Beautycycle drop-off boxes available at the department stores, shoppers can dispose of empty cosmetic, hair-care, and skin-care packaging, regardless of the brand or where the product was purchased. This new initiative makes Nordstrom the first major retailer to offer a recycling program for all beauty products. Nordstrom's press release states that less than nine percent of the 120 billion units of plastic packaging produced by the beauty industry are recycled each year, and they hope to change that.