Most people have heard the saying, “You can't improve what you don’t measure.” But measurement can be complex and time-consuming, especially when it comes to figuring out how to reduce environmental impacts. This is why Kraft Foods says it is using Life Cycle Assessment (LCA) to help it make the right changes and get the best results for a range of its global products. For Kraft, LCA measures the footprint of what goes into making a product, from farm to fork and beyond. As an example, Kraft cites the YES Pack. In the U.S., the Kraft YES Pack salad dressing team used LCA to confirm that their design has a reduced environmental impact, using 60% less plastic packaging than the previous container. In the U.K., the Kenco coffee team used LCA to confirm its new Eco-Refill package delivered a 70% savings in the packaging's carbon impact footprint compared to its glass counterpart. And in Europe, the Tassimo single-serve beverage team’s LCA showed they could reduce the carbon footprint of each T Disc beverage ingredient package by about 20% when upcycling them with partner TerraCycle and diverting them from landfills.