TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

Lavazza and TerraCycle recycle over 156 million pods

TerraCycle Include USA Lavazza
Lavazza Professional has recycled over 156 million FLAVIA Freshpacks through their ongoing “Recycle Your Freshpack Program,” created in partnership with TerraCycle, the world’s leader in the collection and repurposing of complex waste streams. Through the recycling program, businesses serviced by an authorized Lavazza Professional distributor were invited to take part in making their workplace more sustainable by diverting single-serve Freshpacks from landfill. To participate, businesses registered at www.recycleyourfreshpacks.com, collected their empty FLAVIA Freshpacks, downloaded a shipping label and returned the waste to TerraCycle for recycling. “We have come a long way over our 10-year relationship with TerraCycle and we look forward to continuing to help our customers recycle our FLAVIA Freshpacks and reduce their environmental impact,” said Richard Bond, global senior manager sustainability. “Since TerraCycle was founded more than 15 years ago, we’ve worked with companies like Lavazza Professional to make recycling as convenient and effective as possible,” said TerraCycle CEO Tom Szaky. “This milestone demonstrates that by offering a simple solution to waste, a significant impact can be achieved that not only preserves the environment, but makes the world a better, cleaner place.” The Recycle Your Freshpack Program is especially popular among Fortune 500 companies seeking to lessen their ecological footprint.