Cincinnati-based Kroger Co. announced this week its new sustainable packaging goals that, according to anti-plastic activist group As You Sow, “fail to acknowledge the urgency of the plastic pollution crisis, and lag competitor commitments.” This statement came after As You Sow filed shareholder resolutions with Kroger, urging the company to make its private-label packaging reusable, recyclable, or compostable. The proposals were strongly supported by shareholders, earning nearly 40% support in 2019 and 2020, according to the activist group, which typically puts forth proposals requiring a vote at shareholder corporate meetings. Regardless of the outcome, it’s never enough for As You Sow. “As the largest grocery retailer in the country, Kroger has a responsibility to be a leader in this space and set a high bar for sustainable packaging,” said Conrad McKerron, Senior Vice President of As You Sow. Kroger’s commitments “fall far short of what the company needs to be doing,” he added.