It’s Not Too Soon to Think About Crowdfunding
TerraCycle Include USA
I have taken a real interest in equity crowdfunding and its potential impact on social entrepreneurs. One reason: I would have loved to have been able to take advantage of it when I was doing my initial financing of TerraCycle. Had crowdfunding existed then, I would have been able to raise money faster, on better terms, and from a wider range of investors — all good things when it comes to financing a small business.
Here’s a quick update on where things stand (I have written about crowdfunding previously). Broadly speaking, a federal equity crowdfunding law that passed in April as part of the JOBS Act will allow an American company to use an online crowdfunding platform to raise up to $1 million from the general public without these shareholders counting toward the company’s private shareholder cap. I see this as a big opportunity because now entrepreneurs will be able to gain capital and momentum with an early shareholder base that is invested in the company’s success.