You as packaging designers manage some amazing feats: Simultaneously satisfy picky company leaders, fickle consumers and just plain crazy marketing people! You’re to be applauded–it’s a tough balancing act. But I have something further for you to consider. Your packaging, for the most part, has one use. What you create encompassed countless hours of meetings, designs, redesigns, factory tooling, wrestling matches and so on. It’s the front line of how your company’s products are seen in the world. It’s the final leg of the marathon that began with coming up with the idea for the product, perhaps testing it out with consumers, a final iteration chosen, then finished when someone decides to grab one of your products off the shelf and buy it.