Robert Fogarty started Dear World to bring attention to the world's most tragic causes. But can he turn it into a scalable business? The Experts Weigh In Tom Szaky, Founder TerraCycle Trenton, NJ They are beautiful photos, but this kind of feels like a trend, and trends come and go. How will he be able to keep up interest for people writing on their hands? It behooves him to assume that he is going to trend out in a few years, so he should look at the kernel in his work that has lasting power, and that’s the idea behind the photographs. Maybe his play is that he turns this into a cause-related advertising agency, and the photographs are just one of his platforms. Then he should look at what other modules fit into that mission.