In addition to new mums, poinsettias and hard goods products, the event – dubbed Plants On Parade – gave Clearwater the opportunity to talk about a few of its unique initiatives, including an interactive sustainability initiative that involves kids collecting reusable plastic food tubs in which plants are grown. “We’ve grown our mums in these I Can’t Believe It’s Not Butter tubs,” Medeiros says. “Kids will collect them after the flowers have played their role, and they’ll return them to their school or an area that’s been designated by the store for two cents each. “TerraCycle has agreed with us on an exclusive agreement and for any store that participates, we will implement a marketing/PR program that enables us to go into a geographic area around the grocery store and direct market to that elementary school.”