Everyone experiences those formative “A-ha!” moments when a scene or image strikes us in a profound way. Many spend their lives building beliefs and passions stemming from that very moment. My life’s dream, to champion the triple bottom line business model and eco-capitalism, was inspired by very two similar moments in my formative years. My family left Hungary as political refugees in eighties and after a brief stop in Holland, settled down in Toronto. It was in this environmental progressive city that my first moment occurred. Wandering, as children do, through my family’s apartment building I found a stack of old televisions ready to be thrown away. In Hungary, a TV of any kind was a luxury, so I was taken a back that these perfectly fine TV sets were being discarded simply because they were outdated. I found the wastefulness of this image staggering, that people would freely discard goods or materials that must still have value seemed unfathomable.