TerraCycle is a great example of a company using Facebook and Twitter together for a cohesive social strategy that addresses the needs of their audience. The New Jersey-based recycling company has won over 39,800 fans on Facebook and earned an additional 19,600 Twitter followers. Over the past ten years, TerraCycle have built their business turning household waste into creative consumer products into a multi-million dollar enterprise. When it comes to social media, they’re doing just about everything right to generate conversation around their brand, inspire consumers, and engage people across social websites. They blog and regularly publish videos in addition to connecting with people across Facebook, Twitter and LinkedIn. Meet the Needs of Your Community by Offering Choices A new visitor to the TerraCycle website or any one of their social accounts can choose how they would like to connect with the brand on an ongoing basis. Their Twitter and Facebook pages are prominently interlinked, allowing fans to choose which platform they prefer. If fans choose to follow the company through more than one social site, TerraCycle has an even greater opportunity to engage the fan more often. On Facebook, they use the About Us section to display their corporate website address and Twitter profile just below the Facebook Page cover image. TerraCycle’s Twitter Page then links to their website and Facebook Page from the space in the Twitter cover image, right at the top of their feed.