In this webinar, you will hear about TerraCycle's unique approach to product development and how they collaborate with a number of brands including P&G, Capri-Sun, Target, and Frito-Lay.  Through these partnerships, TerraCycle helps brands create a full range of products for home, school, the office, the garden, and even for pets!  These programs not only help to eliminate waste, but also enable unique and effective marketing and communication strategies.  Hear more about TerraCycle's story, one of the highest rated sessions shared at the 2011 ANA Masters of Marketing Annual Conference and walk away with a new perspective on innovation.