With hundreds of authorities out there purporting to measure how green products actually are, how do we know the authenticity of a green product? What does "natural" mean? "Organic?" "Carbon neutral?" Is being carbon neutral even enough? I'm always asking this question: "On a scale of 1 to 100, how green is this product?" Well, why not create a scale that is regulated and required by law -- just like a calorie chart on our favorite food products? This would be a major step in the right direction. However, it would have to be government mandated so that it would appear on all consumer products and contain basic scores on: carbon impact, waste impact, toxicity, energy efficiency, labor practices used, etc.