As the CEO of a company that proudly touts its products as eco-friendly, I am often asked by reporters, investors, and others, "How do we know you aren't just Green Washing?" For TerraCycle, the answer is easy. We manufacture and package most of our products entirely from waste -- Including a lot of non-recyclable waste. So if weren't making use of the waste, you can be sure it would be in a landfill somewhere.