Honest Tea, an organic beverage company, made headlines when it launched an app to recycle Facebook posts last week and set up a 30-foot-tall inflatable recycling bin in New York City's Times Square on Monday. It's all part of a campaign the 14-year-old company, bought by Coca-Cola Co. (NYSE: KO) last year, calls "The Great Recycle." The company's goal is to recycle every bottle it produces by 2020. That's a worthy target, especially considering that Honest Tea generates approximately 20 million glass bottles and 60 million plastic bottles annually. It has a long way to go before it's as sustainable as it can be. If I could change one thing about the company, it would be to reduce its use of plastic bottles and single serve juice containers. Studies have shown that plastic bottles leach, and plastic is made of petroleum products, which is not a renewable source. Worse yet is single-use products, which can't be reused.