As a social consumer, I knew I wanted to do something “good,” and when my career took a turn, I decided to go for it. The concept behind hipcycle is to make eco products affordable, durable and beautiful — create useful, new things from existing materials — items that would appeal to both the green and mainstream consumer. We recently teamed up with Terracycle to offer green cleaning products – in upcycled bottles. We’ve also partnered with Bright Endeavors, a Chicago-based program for new moms. And we are currently raising start-up money to start a new line of business where we will import fair trade products made in Cambodia from reclaimed plastic bags.