TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

Henkel Corporation involves repair shops in aftermarket sustainability initiative -

TerraCycle Include USA Henkel Loctite
Henkel Corporation, a company that offers LOCTITE threadlocker products to suit the needs of the professional mechanic, is setting forth to reduce the ecologic footprint that the industry’s day-to-day operations place on the environment. Henkel’s sustainability program gives shops the opportunity to recycle used bottles of LOCTITE threadlocker through TerraCycle, a company that makes consumer products from pre-consumer and post-consumer waste and by reusing other waste materials. To participate in the program, shops must purchase a LOCTITE recycling box from their distributor or LOCTITE sales rep and place it on their shop floor. The boxes come with a pre-paid shipping label, so when the box is full, they simply seal the liner and ship it to TerraCycle for recycling. Kenneth Forlenza, Director of Vehicle Repair and Maintenance for North America, explains, “As sustainability goals become more important for industrial and manufacturing companies, many are trying to reduce the amount of waste they generate, and some have adopted ‘zero waste’ programs. Our program with TerraCycle gives customers a simple way to achieve their waste reduction goals by recycling their empty LOCTITE bottles.” There are many reasons that the automotive aftermarket industry should be involved in sustainability initiatives — namely because it can help the industry improve its bottom line. “Reducing energy use, water and waste saves money in the long run. In addition, sustainability is becoming a bigger factor for customers in deciding which companies to do business with,” Forlenza adds. With this initiative, Henkel is reaching beyond the automotive aftermarket; the recycled threadlocker bottles will be repurposed for playgrounds, park benches and other community-centric fixtures. Forlenza explains, “Community involvement is part of Henkel’s commitment to sustainability. We want to contribute to the quality of life in the places where we live and work. Our adhesive recycling program is going to keep LOCTITE bottles out of landfills, but it’s also going to help our communities by providing playground equipment and other needed items.” For more information on the LOCTITE adhesive recycling program, visit www.na.henkel-adhesives.com/recycleloctite.