TerraCycle, the Newark, N.J. based brand has evolved into a $20 million-a-year operation, since it was founded in 2001 by Princeton University dropout Tom Szaky. In a few short years, the company has pivoted but not abandoned its original focus on "worm poop" fertilizer -- the innovative organic plant food, packed in recycled bottle, that was brewed from worm-rich compost piles -- towards a broader focus on packaging reduction and reuse. Partnering with schools and numerous major consumer packaged good companies, TerraCycle is capturing both pre- and post-consumer packaging waste to upcycle it: such as converting Capri sun bags into satchels, pencil cases, and other merchandise.