USING WASTE TO CREATE NEW PRODUCTS Every product has a story to tell. A jacket that has been made from hot air balloons or a luxury handbag made out of old fire hoses - our waste is increasingly being used as raw material to create new products. This process is called upcycling which helps to reduce thousands of tonnes of waste going to landfill. Some organisations such as TerraCycle, are also educating communities on the environmental impact of our consumption and encourages concious buying. Benefits: Reduce,reuse, recycle Innovators: Worn Again, TerraCycle