Gerber launches TerraCycle recycling program
TerraCycle Include USA Gerber
Gerber baby food packages are now recyclable through Trenton recycler TerraCycle.
Parents can sign up here to access a prepaid shipping label to send in their baby food pouches, which TerraCycle then cleans and melts into hard plastics to be remolded into new recycled products.
“Through this free recycling program, Gerber is offering parents an easy way to divert waste from landfills by providing a responsible way to dispose of certain hard-to-recycle baby food packaging,” said TerraCycle Chief Executive Officer and Founder Tom Szaky in a statement. “By collecting and recycling these items, families can demonstrate their respect for the environment not only through the products that they choose for their children, but also with how they dispose of the packaging.”
For every pound of packaging waste sent in through Gerber’s recycling program, parents can earn $1 to donate to a nonprofit, school or charitable organization of their choice as an added incentive.
This partnership helps Gerber work toward its goal of using 100 percent recyclable or reusable packaging by 2025.
“We know every parent’s top priority is to ensure a healthy, happy future for their baby,” said Gerber President and CEO Bill Partyka in a statement. “Our commitment to sustainability is rooted in giving parents a hand in making their baby’s future that much brighter.”