Despite the rise of recyclable packaging for beauty and personal care products, only half of US consumers responsibly dispose of these products. To boost bathroom recycling, beauty brand Garnier has teamed up with TerraCycle and DoSomething.org to launch the second year of Rinse, Recycle, Repeat, a national recycling campaign and college campus competition that aims to educate young people on how to responsibly recycle their beauty and personal care products. Through the campaign, Garnier hopes to divert 1 million empty personal care products from landfills by the end of 2018.