TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

Garnier and Terracycle's Community Garden Winner

TerraCycle Garnier Include USA
Garnier and Terracycle have announced the recipient of this year’s community garden, which will be made from recycled beauty packaging – and the winner is The ReFresh Project of New Orleans. The campaign, "Where Should Our Garden Grow?” kicked off in Earth Month and ran through June 15th, and fans voted to choose the winning community. The ReFresh Project's ReFresh Community Farm is a new teaching farm located in Treme/Mid-City New Orleans. The new garden will be capable of yielding more than 2,000 pounds of vegetables, fruit, herbs and flowers. It will not only provide New Orleans residents with a safe space to connect and enjoy nature, but will also allow community members to grow their own fresh food locally. Ground-breaking is expected to take place this fall.
The plastic components of the garden, such as raised beds, picnic tables and trash receptacles are made from recycled beauty waste collected through Garnier's Personal Care and Beauty Brigade. The collected beauty waste, which would otherwise be destined for landfills, consists of non-recyclable hair care, skin care and cosmetic packaging. David Greenberg, President of Maybelline New York-Garnier-essie, commented: "We are thrilled to announce The Refresh Project in New Orleans as the community where the next Garnier Green Garden will plant seeds and flourish. Keeping beauty packaging waste out of landfills is only part of the mission. It is equally important to make sure that we help communities across the country create sustainable gardens and playgrounds, and this is a perfect way to use the beauty waste we've been able to collect through our Brigade. We are excited to see this project come to life." The four runners-up - The Green Scheme in Washington, D.C.; The Michigan Urban Farming Initiative in Detroit; Garfield Park in Chicago; and the Social Justice Learning Institute in Los Angeles - will also receive a prize.