P&G has partnered with TerraCycle and Suez Environmental to create a pipeline for recycled beach fodder Can you hear that? It’s the sound of marine animals rejoicing because Head & Shoulders are now making their shampoo bottles out of beach plastic! Tapping into a new resource for post-consumer material, P&G has created the first recycled shampoo bottle made of 25% beach plastic. 150,000 bottles will roll out this summer in France, which is considered the first and largest distribution of recycled plastic bottles. Beach clean up non-profits and NGOs are helping to supply the pipeline with rigid plastics. The plastics are then processed and developed into a raw material to be used in the bottle production, as a circular effort that includes partners in waste management, non-profits, recyclers and mass market retailing. Typically, it’s cheaper to create new plastic (called virgin plastic) than it is to use recycled plastic, because of the cost associated with processing. However, as partners increase in numbers and technologies become more easily available and scalable, moving forward we’ll likely see an increase in production and use of recycled plastics for every day items.