From a New Eco-Friendly Facility to Reformulated Products: Caudalie’s Ambitious Plans For Addressing Sustainability
TerraCycle Include USA
“The clean-beauty movement is a no-brainer. I think it’s a good start, and it’s just the beginning.”
By 2020, improving packaging will take on an even greater focus, with the help of a newly hired green-packaging engineer. The company has been using plastic made from sugar cane for the past eight years, but it’s not compatible with every product so other options need to be explored. Further changes include switching more items over to glass (“It’s an honourable material even though it’s heavier to transport,” says Mathilde) and eliminating all the leaflets inside the boxes, which means minus 23 tonnes of paper. There’s also a recycling program with TerraCycle in France—which involves returning empties for points toward purchases—that she wants to bring to other markets such as Canada. A refill system is also being looked into.