Ford Motor Company to Launch New Sustainability Programs
TerraCycle Include USA
To further enhance their eco-friendly philosophy, Ford Motors has gone onto create three exciting yearlong sustainability initiatives. Their recent partnership with lifestyle platformSHFT.com has allowed for the creation of a ten-part documentary series, the first of the three programs. SHFT, headed by Adrian Grenier and Peter Glatzer, has collaborated with Ford on the series entitled, The Big SHFT: 10 Innovators Changing Our World. The documentary highlights the profiles of ten individuals who are building new sustainable businesses.
“Sustainability is the biggest issue facing business in the 21st century, and the problem will not be solved by one person or group. By partnering with organizations like SHFT, we are able to inspire people to make smart decisions about the products they choose today,” said Ford.
The ten part series will feature ten eco-entrepreneurs who are changing how businesses approach sustainability, and is scheduled to appear on various platforms including AOL, Huffington Post, U.S. Virgin Airlines flights, and SHFT.com. For the first two episodes, viewers will hear from Tom Szaky, CEO of TerraCycle, and Michael Crooke, former CEO of Patagonia and professor at Pepperdine University.