Since it was introduced in early 2019, the amazingly ambitious and potentially game-changing Loop circular shopping platform has expanded rapidly. First launched online in mid-2019 in New York City and Paris, Loop was rolled out nationwide just one year later. Not only has its footprint grown, but so too has the number of brands offering their products through the platform—a pretty impressive accomplishment, given the total redesign that’s typically required for a CPG to make their packaging reusable. One recently added brand is Open Farm Pet Food, the first pet food company to partner with Loop. Evan Shuster, VP of Marketing for Open Farm, says Loop was a good fit for Open Farm, given the two organization’s shared values around sustainability. Toronto-based Open Farm has built its business on delivering clean, nutritious pet-food products made from ethically sourced and whole ingredients. “Joining the Loop platform presented an amazing opportunity to further our mission and continue leading the way in sustainable packaging,” Shuster says. Open Farm and Loop’s sister company, TerraCycle, already have a long and successful history in advancing sustainable packaging. In 2014, they established a recycling program for pet-food bags, 95% of which are considered unrecyclable. To date, the program has recycled 275,000 of them.