Eva NYC has partnered with TerraCycle to make the packaging for their line of hair care products nationally recyclable in the United States. As an added incentive, for every shipment of Eva NYC waste sent to TerraCycle, collectors earn points that can be donated to a non-profit, school or charitable organization of their choice. “We're on a mission to give everyone a good hair day, every day, by providing our consumers with haircare that’s fun, effective and affordable. Our goal is to create hair products that are just as down to earth as we are, which is why we’re cruelty-free, completely free from parabens and phthalates, and now 100% recyclable through TerraCycle. This will ensure our customers can trust they'll always be making the right choice for their hair, and can now feel confident it's the right choice for the environment too” said Jane Moran, Eva NYC vice brand president. Through the Eva NYC Recycling Program, consumers can now send in Eva NYC hair care packaging including tubes, bottles, trigger heads, complex closures and tinted glass to be recycled for free. To participate, sign up on the TerraCycle program page and mail in the packaging waste using a prepaid shipping label. Once collected, the packaging is cleaned and melted into hard plastic that can be remolded to make new recycled products. “TerraCycle’s mission has always been to ‘Eliminate the Idea of Waste’ and, in turn, be kind to the planet,” said Tom Szaky, TerraCycle founder and CEO. “By participating in the Eva NYC Recycling Program, consumers have a unique opportunity to demonstrate their respect for the environment by diverting their packaging waste from landfills, as well as through the products that they choose to include in their hair care routines.” The Eva NYC Recycling Program is open to any interested individual, school, office, or community organization.