Eva NYC, a Brooklyn-based cruelty free haircare label that offers clean products that are made with powerful ingredients to support healthy hair, has announced that it is partnering with TerraCycle to make its packaging more sustainable. Through the partnership, Eva NYC will enable its consumers to recycle the aluminum bottles after they've used the product inside. Brand Vice President Jane Morgan spoke to Eva NYC's partnership with TerraCycle, stating “Our goal is to create hair products that are just as down to earth as we are, which is why we’re cruelty-free, completely free from parabens and phthalates, and now 100% recyclable through TerraCycle. This will ensure our customers can trust they'll always be making the right choice for their hair, and can now feel confident it's the right choice for the environment too."