TerraCycle created recycling programs called “Brigades” for previously non-recyclable or hard-to-recycle waste. It began a partnership with Santa Fe Natural Tobacco Company (SFNTC) last November to launch the first US cigarette-waste recycling program. “SFNTC has a long-standing commitment to environmental sustainability, and we were looking for a way to further bring that to life when we learned about TerraCycle's method to recycle certain types of cigarette waste,” says director of communications Seth Moskowitz. Organizations or individuals can sign-up for free on TerraCycle's website to become members of the “Cigarette Waste Brigade” to collect and ship the waste to TerraCycle. TerraCycle pays for shipping and donates $1 for every pound collected to Keep America Beautiful's anti-cigarette litter program. “We run the recycling program, host the website, and promote the program,” explains Albe Zakes, TerraCycle's global VP of media relations. “Our goals include driving sign-ups and participation and informing the industry of the advancement in cigarette waste recycling.”