This special report will argue that waste generation is increasing too fast and needs to be decoupled from economic growth and rising living standards. That will require people to throw away less and reuse more—to make economies more “circular”, as campaigners say. This can only happen if people “equate the circular economy with making money”, claims Tom Szaky of Terracycle, which develops technologies to use hard-to-recycle materials. “Take, make, dispose” must now shift to “reduce, reuse, recycle”, he says.