The game is part of Sojo Studio’s mission to effect positive change in the real world using gaming, according to the statement released. The idea of using gaming for positive change isn't a new one. Zynga has donated millions of dollars through Zynga.org, and Trash Tycoon allows users to exchange points they earn in the game to impact real-world green initiatives, and by performing tasks in the real world, to earn points in the game.