Environmentally responsible packaging and practices continue to evolve in light of a new generation of consumers and CEOs, material advances, increasing regulations, environmental concerns—and of course, streamlining the corporate supply chain budget. In today’s beauty world, as well as in many other industries, much of the emphasis is on the Millennial consumer—and perhaps rightly so, as their influence is powerful and their purchasing habits differ from those of previous generations. Their awareness and knowledge spreads rapidly due to social networks, and affects their behavior and preferences. A simple tweet can cause an astronomical effect—positive or negative.