Eco-Capitalism Goes Pet Friendly!
TerraCycle Pet Spray Include USA
Princeton University students Tom Szaky and Jon Beyer drew inspiration for their company from a box of worms. They started small -- first demonstrating the feasibility of their idea by reprocessing solid waste from dining halls at Princeton University -- before tackling bigger challenges. Today, TerraCycle <http://www.terracycle.net/> is a case study of eco-capitalism success and demonstrates that "a company [can] be financially successful while being ecologically and socially responsible."