Yesterday, Sunday April 22 was the 42st Earth Day in the United States, but if you saw less promotional activity wrapped aroun the day it may be because Earth Day has 'jumped the shark." Albe Zakes, global VP of media retalions for TerraCycle, told Amy Westervelt at BusinessGreen.com that "With everyone and their mother doing some kind of quasi-green messaging around Earth Day, you risk a truly environmentally responsible promotion, product or service getting lumped into consumer's green fatigue and being consider green washing,"