TERRACYCLE NEWS

ELIMINATING THE IDEA OF WASTE®

Dropps® and TerraCycle® Partner to Offer Consumers a 100% Zero Waste Laundry Detergent Choice

TerraCycle Dropps Include USA

Collect Dropps Pouches and Ship to TerraCycle for Free to Lighten Landfills and Benefit Non-Profits

ARDMORE, Pa., April 19, 2011 ARDMORE, Pa., April 19, 2011 -- Dropps, the first laundry detergent product that's both convenient (toss-and-go dissolving pacs) as well as environmentally friendly (EPA Design for the Environment (DfE) certified), has partnered with TerraCycle, the international upcycling pioneer, to give consumers a 100% zero waste liquid laundry detergent choice.  Until now Dropps pouches have been easy on the wrist, but not suitable for traditional recycling, despite being a fraction of the environmental footprint of giant plastic jugs.  TerraCycle, which specializes in difficult-to-recycle packaging, is launching a new category in its popular Brigade® programs, the Dropps Laundry Detergent Pouch Brigade®, to make Dropps a 100% zero waste product, while earning greenbacks for charities and schools!